L(E)arner Market Group

FCB

Brand, Product and Price Psychology

Over the course of my career, one of the first things I’ve encountered when meeting a business leader was their complaint about the lack of effectiveness of their marketing and the branding. They’re concerned that they were losing customers to competitors and uncontrollable market forces, and thus missing out on revenue as well. They feel …

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PollyCo Realty

The Problem The client was finding it very difficult to attract new business in the digital era. They used to employ newspaper ads and telemarketing to reach out to potential customers and that would often generate leads on-demand for the company but those times are long gone and they a new way to bring in clients The …

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Building Up Together

The Problem The client was finding it very difficult to attract new business in the digital era. They used to employ newspaper ads and telemarketing to reach out to potential customers and that would often generate leads on-demand for the company but those times are long gone and they a new way to bring in clients The …

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Swimsuit Co. – Confirming a Bias

The situation The client company is a very young plus-sized swimsuit brand.  The Problem Sales have been low from the start for the organization. They need to understand how they could connect with their customer better to drive more sales. They had very little competition in the space so it didn’t make sense that they had low sales. What …

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Miami Logistics Company

The Situation A Miami Logistics Firm provided services from Miami to South America and no other area .  The Problem The Client’s sales had stagnated and they needed a new way to grow the business. They already had specialized logistics services helping businesses and construction companies move furniture and equipment between the two continents but their sales had …

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