Blog Posts
Over the course of my career, one of the first things I’ve encountered when meeting a business leader was their complaint about the lack of effectiveness of their marketing and the branding. They’re concerned that they were losing customers to competitors and uncontrollable market forces, and thus missing out on revenue as well. They feel …
How you can reduce operating expenses by $30,000 a year Picture this, you’re a nonprofit executive tasked with updating current programs to reflect the reporting requirements of new funders. This new funder wants reports on metrics that you’ve never heard of and your organization has never recorded. Basically, the funder is making stuff up and …
Why Nonprofits Need to Embrace Customer-Centric Strategies? Read More »
Let’s develop a case study and let’s work it out together. Well really, I’m gonna lead everything and you’re going to follow along but the good part is you get to take credit as if it were a group project in school. Let’s talk about Bob’s Market and Pharmacy. Bob’s M&P is a completely made-up …
New Tribalism: How to find your tribe and scale your business. Read More »
There are only two reasons why any business fails, they either run out of money or they fail at achieving product-market fit. This is true for any business during any economic cycle during its lifetime. As complex as it seems, almost any cause of business failure can be traced back to the two issues. The …
Not too long ago I was sitting with a client, who we’ll call Tina for the sake of this story, discussing her plans for retirement. She was telling me that she wanted to retire in about five years, but had no idea how she could because the business would fall apart. She thought about selling, …
Many small business owners have a field of dreams mentality. They believe “If you build it they will come.” “It,” being their business, and “they” being customers, but too often businesses struggle and can’t figure out why, and the owners don’t know what to do next. They often have to call it quits shortly after …
Field of Dreams Mentality: Why Continuous planning is necessary to expand a business. Read More »
In the small business community, even more so if that business is a micro-enterprise, a persistent problem is the problem of cost vs. value. In this writing I will try to differentiate the two concepts and explain why it is more important to worry about value versus costs. COST Costs is the price you pay …
The Value Problem: Why Entrepreneurs Struggle to succeed Read More »
This topic is one that is near and dear to my heart. I started working with models a few years back and I enamored with the idea that within a few moments I could find answers to highly complex questions. At the time I just thought it was interesting that you could play with data …