L(E)arner Market Group

Think

Blog Posts

FCB

Brand, Product and Price Psychology

Over the course of my career, one of the first things I’ve encountered when meeting a business leader was their complaint about the lack of effectiveness of their marketing and the branding. They’re concerned that they were losing customers to competitors and uncontrollable market forces, and thus missing out on revenue as well. They feel …

Brand, Product and Price Psychology Read More »

Field of Dreams Mentality: Why Continuous planning is necessary to expand a business.

Many small business owners have a field of dreams mentality. They believe “If you build it they will come.” “It,” being their business, and “they” being customers, but too often businesses struggle and can’t figure out why, and the owners don’t know what to do next. They often have to call it quits shortly after …

Field of Dreams Mentality: Why Continuous planning is necessary to expand a business. Read More »