Blog Posts
Word-of-Mouth Advertising is the Holy Grail of marketing. It signifies a high level of Customer Satisfaction and it’s free. Marketing is expensive. In fact, it’s one of the largest expenses in your company. Large Retailers spend more on their marketing than almost any other industry yet even the largest firms only spend 2% of their …
Word of Mouth Advertising: 5 Ways to get your Customers to Sell for you Read More »
Customer Focus strategy is the first step to rapidly expanding your business. In a world where a customer can find anything they want at the price they want and have it delivered in a couple of days, you can’t deliver merely a great product and expect exceptional results you have to hone in and create …
Customer Focus Strategy: How to Play to your Audience Read More »
Asking How to scale a business is akin to the moment you open a 3000 piece puzzle. There’s no clear answer and there’s only a vague image to use for guidance. However, if you stick with it you eventually you start to see a clear picture. Marianne Williamson said that “Your playing small does not …
How to scale a business: Why you need to build a $20 million business Read More »
Over the course of my career, one of the first things I’ve encountered when meeting a business leader was their complaint about the lack of effectiveness of their marketing and the branding. They’re concerned that they were losing customers to competitors and uncontrollable market forces, and thus missing out on revenue as well. They feel …
How you can reduce operating expenses by $30,000 a year Picture this, you’re a nonprofit executive tasked with updating current programs to reflect the reporting requirements of new funders. This new funder wants reports on metrics that you’ve never heard of and your organization has never recorded. Basically, the funder is making stuff up and …
Why Nonprofits Need to Embrace Customer-Centric Strategies? Read More »
Let’s develop a case study and let’s work it out together. Well really, I’m gonna lead everything and you’re going to follow along but the good part is you get to take credit as if it were a group project in school. Let’s talk about Bob’s Market and Pharmacy. Bob’s M&P is a completely made-up …
New Tribalism: How to find your tribe and scale your business. Read More »
There are only two reasons why any business fails, they either run out of money or they fail at achieving product-market fit. This is true for any business during any economic cycle during its lifetime. As complex as it seems, almost any cause of business failure can be traced back to the two issues. The …
Not too long ago I was sitting with a client, who we’ll call Tina for the sake of this story, discussing her plans for retirement. She was telling me that she wanted to retire in about five years, but had no idea how she could because the business would fall apart. She thought about selling, …
Many small business owners have a field of dreams mentality. They believe “If you build it they will come.” “It,” being their business, and “they” being customers, but too often businesses struggle and can’t figure out why, and the owners don’t know what to do next. They often have to call it quits shortly after …
Field of Dreams Mentality: Why Continuous planning is necessary to expand a business. Read More »